Enhancing User Experience with Progressive Profiling in Okta Customer Identity Cloud

In today's digital world, customer experience plays a critical role in retaining and growing businesses. However, long and complex registration forms can discourage users from completing the process. This is where progressive profiling comes into the picture. In this blog post, we'll explore how Okta Customer Identity Cloud (CIC) enables progressive profiling and the benefits it offers.

Progressive profiling is an essential tool for collecting customer data incrementally, improving user experience, and enabling personalized marketing campaigns. Okta Customer Identity Cloud provides a scalable and flexible platform for implementing progressive profiling. In this blog, we will discuss the technical details of setting up progressive profiling with Okta and its benefits.

Survey Details:

Before diving into the technical aspects of setting up progressive profiling, let's look at some survey data that highlights the importance of this feature:

• 67% of customers are willing to share personal information if it results in a personalized experience.
• 90% of customers find online registration and login processes frustrating.
• 72% of customers abandon the registration process if it is too long or complicated.

These survey results emphasize the need for a streamlined registration process that gradually collects customer data over time. Progressive profiling enables this by presenting customers with small sets of form fields at a time, reducing the initial information overload.

Advantages of Okta Customer Identity Cloud Progressive Profiling:

Okta Customer Identity Cloud provides several advantages for implementing progressive profiling, including:

• Improved User Experience: Progressive profiling reduces the initial information overload and creates a smoother onboarding experience for customers.
• Higher Completion Rates: Progressive profiling encourages customers to provide information incrementally, increasing the likelihood of them completing the entire registration or authentication process.
• Enhanced Personalization: By gradually collecting customer data over time, businesses can build comprehensive customer profiles. This enables personalized experiences and targeted marketing campaigns.
• Improved Data Accuracy: Progressive profiling allows businesses to collect accurate and meaningful data.
• Data Privacy and Compliance: Progressive profiling aligns with data privacy regulations and ensures compliance.
• Scalability and Flexibility: Okta Customer Identity Cloud provides a scalable and flexible platform for implementing progressive profiling.
• Centralized Data Management: Okta's User Profile feature serves as a central repository for customer data.

Conclusion:

Progressive profiling is an essential feature for collecting customer data incrementally, improving user experience, and enabling personalized marketing campaigns. Okta Customer Identity Cloud provides a scalable and flexible platform for implementing progressive profiling, enabling businesses to optimize customer interactions, drive engagement, and deliver personalized experiences that foster long-term customer relationships. By leveraging the technical implementation steps and advantages of Okta Customer Identity Cloud progressive profiling, businesses can enhance their customer engagement strategies and drive business growth.

Want to learn more about how Okta Customer Identity Cloud can improve your customer experience and drive business growth? Get in touch with our team of experts and discover how progressive profiling can revolutionize your registration and authentication processes.